![]() ![]() Try thinking of some of the world’s most famous brands and their logos. What type of logo will work for this kind of business? Will there be text? Is there a color scheme? What will you need to apply it to? ![]() Talking about first impressions, when was the last time a brand knocked you of your feet? In 95% of interactions, your logo is the first thing your clients will notice, so how do you make it pop out? Whether you are building your own business or crafting a logo for a client, always start by asking questions. How your brand is presented to a customer, decides how a customer is going to feel about your brand. Keep in mind that you are fighting for a position in customer’s mind. Once you have a clear answer, you are ready to start working on your brand! What is my promise to the world and what I want my customers to take away from my business? Start by asking yourself these simple questions: In a way, your identity is your birth certificate, marriage certificate, social security card and passport, all in one. It starts with a beautiful visual presentation, but it becomes complete only when you add your values, ideas and a strong message that will resonate with potential customers through what is called a BRAND IDENTITY.īrand identity is everything that you want your brand to be recognized as! It is closely connected to every action you take as a company or an individual. Your brand is a blend of elements that make your business different and recognizable. ![]()
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